Eicher inaugurates its Pro X small truck dealership in Mumbai, offering advanced retail, service, and EV charging solutions.
By Robin Kumar Attri
Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has inaugurated its exclusive dealership for the Eicher Pro X small truck range. The AV Motors facility in Bhindarpada-Thane is designed as a state-of-the-art, born-digital dealership offering a seamless customer experience.
This dealership is part of a new-generation retail network that integrates advanced technology to enhance vehicle purchase and servicing. Equipped with interactive digital displays, it provides customers with detailed insights into the Pro X range, helping them make informed decisions.
AV Motor’s exclusive dealership is part of Eicher’s digital-first retail initiative.
Located in Bhindarpada-Thane, strategically positioned to serve key logistics hubs and business districts.
Features an interactive customization zone, allowing customers to select cargo body designs, load decks, fuel variants, and colors.
Linked to Eicher’s Uptime Centre for real-time vehicle monitoring and operational efficiency.
Offers doorstep service bikes, GPS-enabled breakdown support, and highly trained technicians.
Dedicated EV charging infrastructure with fast and slow chargers, along with EV-specific service bays.
Collaboration with Charging Point Operators (CPOs) to provide access to over 14,000 EV charging stations across India.
Test drive and demo vehicles are available for customers.

SS Gill, Chief Commercial Officer, VECV, stated, “This dealership is not just a facility but a step towards transforming last-mile logistics. It combines technology and trust to offer customers an enhanced experience with Eicher Pro X small trucks.”
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence, and Network Development, VECV, added, “The launch of the Eicher Pro X range is a major milestone in redefining logistics with sustainable solutions. This dealership reinforces our commitment to delivering innovative products and superior service.”
The Eicher Pro X, designed with customer insights, sets new benchmarks in the small commercial vehicle segment. The dealership’s omni-channel retail approach ensures an efficient and connected ownership experience for fleet operators and transporters. With its strong service infrastructure and digital-first uptime solutions, the new Eicher Pro X dealership is set to redefine commercial vehicle ownership in Mumbai.
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Eicher’s exclusive dealership for the Pro X small trucks marks a new era in commercial vehicle retailing. With advanced technology, seamless service, and strong support infrastructure, it enhances vehicle ownership. This facility strengthens Eicher’s commitment to innovation and customer satisfaction, ensuring efficient, reliable, and sustainable logistics solutions for fleet operators and transporters.

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