Volvo CE India Launches New EC210 Excavator to Boost Market Share

Key Highlights

• Volvo CE India launches EC210 excavator for larger market share in the 20-tonne segment.
• Improved fuel efficiency by up to 15%, maintenance costs reduced by 20%.
• The new 'Karo Zyada Ki Umeed' campaign emphasizes performance, value, savings, and uptime.
• Expanded launch events in major cities and partnership with Shriram AutoMall for machine exchange.
• Advanced hydraulics and ergonomic design cater to diverse construction applications.

Volvo Construction Equipment (Volvo CE India) has launched the new EC210 hydraulic excavator, aiming to triple its market share in the 20-tonne segment from the current 4%. This move highlights the company's commitment to the Indian construction equipment market by offering innovative and advanced solutions tailored to local needs.

Key Features of the EC210 Excavator

The EC210 is a 20-tonne class hydraulic excavator designed for various applications, including road building, rock breaking, general construction, waste management, quarries, and sand mining. Key features include:

• Fuel Efficiency: Improved by up to 15%.
• Lower Maintenance Costs: Reduced by up to 20%.
• Versatility: Suitable for light, medium, and heavy-duty applications.

Strategic Initiatives

To achieve its goal of increasing market share, Volvo CE India has launched a new brand campaign, ‘Karo Zyada Ki Umeed’ (Expect More), which emphasizes the EC210’s core values: Performance, Value, Savings, and Uptime.

Nationwide Launch Events

Volvo CE is implementing a new marketing strategy by launching the EC210 closer to customers in cities like Kolkata, Ahmedabad, Hyderabad, Delhi, and Pune, in addition to Bangalore. The company plans to conduct 210 launch events across the country and hold 185 roadshows to reach as many customers as possible.

Customer Engagement

Volvo CE has partnered with Shriram AutoMall (SAMIL) to create a robust ecosystem for machine exchange and disposal. This partnership will help customers purchase new Volvo machines by replacing their existing fleet, promoting sustainable practices, and supporting equipment lifecycle management.

Comments from Leadership

Dimitrov Krishnan, Managing Director of Volvo CE India, stated, “As India embarks on its remarkable infrastructure growth journey, we foresee exponential demand for construction and mining equipment. At Volvo CE, we are committed to leading this transformation by offering India-centric solutions through our latest technological innovations. The all-new EC210 exemplifies our dedication to delivering products that offer ‘Zyada’ performance and reduced cost of ownership to the value-conscious Indian customer.”

Advanced Technology and Robust Design

The EC210 is manufactured by Volvo Eicher Commercial Vehicles and features advanced technology and robust hydraulics, ensuring optimal power and high torque at low RPM. It is designed to perform well in tough conditions, including altitudes up to 2,500 meters and temperatures as low as -15°C.

Operator Comfort and Safety

The excavator is equipped with a spacious and safe operator environment, featuring an adjustable seat, ergonomic controls, and improved visibility. The new I-ECU monitor displays a range of information for efficient operation, reducing operator stress and fatigue.

Flexible Working Modes

The EC210 offers ten unique working modes to optimize cycle time and fuel efficiency. Operators can select the most suitable mode for each application, enhancing precision and performance. The innovative ECO mode maximizes fuel efficiency without compromising performance.

Easy Maintenance

Servicing the EC210 is safe and easy, with features like grouped filters, ground-level service access, anti-slip plates, and centralized lubrication points. A user-friendly mobile app allows customers to book services conveniently, ensuring service within 48 hours to maximize machine uptime.

Also Read: CASE India Launches Skid Steer Loader for India Market

CMV360 Says

With the launch of the EC210, Volvo CE India is poised to increase its market share in the 20-tonne excavator segment significantly. The company's focus on innovation, customer engagement, and sustainable practices positions it as a leader in the rapidly growing Indian construction equipment market.