New Holland Appoints Yuvraj Singh as Brand Ambassador

Key Highlights

• New Holland names Yuvraj Singh as brand ambassador.

• The campaign 'Asli Hero ki Asli Taaqat' honors hardworking Indian farmers.

• Yuvraj Singh highlights farmer's dedication and resilience.

• Multi-channel marketing strategy to connect with farmers nationwide.

• Advanced machinery to enhance farming productivity and efficiency.

New Holland, a leading brand in tractors and farm equipment, has announced cricket star Yuvraj Singh as its brand ambassador. The company, a part of CNH, launched this partnership under its 'Asli Hero ki Asli Taaqat' campaign, which honors and empowers Indian farmers.

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New Holland and Yuvraj Singh Unite for Farmers

The campaign highlights the dedication and strength of Indian farmers. Yuvraj Singh, known for his fighting spirit on the cricket field, is the perfect choice to represent the resilience of farmers. Through this partnership, New Holland aims to inspire farmers and showcase their contribution to the nation’s growth.

Company’s Vision for Farmers

Welcoming Yuvraj Singh, Tarun Khanna, Director of Marketing at New Holland India, said, “Farmers are the backbone of our country, working tirelessly to ensure food security. Yuvraj Singh’s never-give-up attitude aligns with the spirit of Indian farmers. With his support, we aim to encourage farmers to use New Holland’s advanced technology for better productivity and efficiency.”

Yuvraj Singh’s Message to Farmers

Sharing his excitement, Yuvraj Singh said, “Growing up in Punjab, I have seen the hard work of farmers. Their dedication is unmatched. New Holland stands for quality and performance, and I am proud to be part of a campaign that celebrates our farmers. Together, we will support them in building a prosperous future.”

Extensive Media Strategy for Farmers

The campaign will use multiple media channels, including TV, digital platforms, radio, print, outdoor ads, on-ground events, and dealership engagements. This approach will ensure a strong connection with farmers across India.

New Holland’s Advanced Farming Solutions

New Holland provides a range of modern agricultural machinery, including tractors, combine harvesters, balers, and other farming equipment. These machines help improve productivity in tasks such as tillage, planting, harvesting, and transportation. With cutting-edge technology, the company supports farmers in achieving higher efficiency and profitability.

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CMV360 Says

This partnership reinforces New Holland’s commitment to empowering Indian farmers with innovative solutions and strong community support. By joining hands with Yuvraj Singh, the brand aims to inspire and equip farmers with world-class technology, ensuring a more productive and sustainable future for Indian agriculture.