Mahindra Launches Kisaan Film Fest 2025 to Celebrate India’s Farmers Through Cinema

Key Highlights

• Mahindra launches Kisaan Film Fest 2025.

• Fiction, animation, and experimental films are allowed.

• ₹10 lakh total prize pool.

• Only Mahindra tractors are permitted on screen.

• Jury includes Manjrekar, Kulkarni, and Sharma.

Mahindra Tractors has introduced a unique initiative in the Indian farming sector with the launch of the Kisaan Film Festival 2025. This nationwide event aims to honour Indian farmers by showcasing their stories through short films. With this festival, Mahindra moves beyond agricultural machinery and enters the world of creative storytelling, celebrating the soil, struggles, and spirit of those who feed the nation.

Mahindra’s Creative Step in Agricultural Storytelling

Mahindra, known for building some of India’s most trusted tractors, is now shining the spotlight on the people behind the fields. The festival invites filmmakers to create fictional, animated, or experimental stories that highlight rural life, farming challenges, and farmer resilience. This fresh blend of agriculture and art gives farmers a strong voice in the cultural space.

Festival Objectives

The Kisaan Film Fest 2025 encourages films that:

• Highlight real rural life

• Showcase farming innovations

• Reflect the motivation and resilience of Indian farmers

Theme and Film Format

• Films must represent the experiences of Indian farmers

• Accepted formats: Fiction, Animation, Experimental

• Documentaries and promotional videos will not be accepted

Submission Guidelines

Filmmakers must follow these technical and submission rules:

• File Format: MP4 / MOV / AVI

• Resolution: Minimum 1080p

• Aspect Ratio: 16:9

• Language: Any Indian language (must include English subtitles)

• Submission: Google Drive link, Vimeo link, or unlisted YouTube link

Mandatory Attachments

Each film entry must include:

• A film poster

• Synopsis (up to 150 words)

• Director’s bio (up to 100 words)

• Signed Declaration of Originality

Awards and Prize Pool

Mahindra has announced a total prize pool of ₹10,00,000, which includes awards for:

• Best Short Film

• Best Director

• Best Female Director

• Best Concept / Innovation

• Audience Choice Award

Strict Tractor Rule

Only Mahindra Tractors are allowed to appear on screen. Any presence of other tractor brands will lead to immediate rejection of the entry.

Judging Criteria and Jury Panel

Films will be evaluated based on:

• Originality

• Emotional depth

• Direction and storytelling quality

The jury includes well-known names:

• Mahesh Manjrekar

• Sonali Kulkarni

• Vipin Sharma

• Santosh Jadhav

Why This Festival Matters

The Kisaan Film Festival 2025 brings a rare opportunity for India’s farming stories to gain national recognition. By blending agriculture with cinema, Mahindra is encouraging the country to celebrate farmers not just through technology and machinery, but through the powerful medium of storytelling. This initiative helps bring farmers experiences, emotions, and challenges into the mainstream, giving them the respect they truly deserve.

Also Read: Mahindra Lifts Tractor Growth Forecast, Predicts 12.2 Million Units by 2030

CMV360 Says

The Kisaan Film Fest 2025 is a thoughtful step by Mahindra to honour India’s farmers through creative storytelling. By inviting filmmakers to highlight rural life and farmer resilience, the festival creates a strong cultural platform. With a ₹10 lakh prize pool, strict guidelines, and a respected jury, Mahindra aims to bring farming narratives into mainstream recognition.