Domestic Tractor Sales Report September 2024: Sales Increased by 3.74%, 1,00,542 Units Sold

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Domestic tractor sales grew 3.74% in September 2024, with Mahindra leading, while some brands saw mixed performance.

By Robin Kumar Attri

Feb 05, 2025 13:37 pm IST

98.75 k

Domestic Tractor Sales Report September 2024: Sales Increased by 3.74%, 1,00,542 Units Sold

Key Highlights

Tractor sales increased by 3.74% in September 2024.
Mahindra led with 43,201 units sold.
John Deere saw 14.35% growth in sales.
Tafe Group's sales dropped by 1.43%.
Captain Tractors experienced a significant 54.15% sales decline.

The domestic tractor market in September 2024 showed a positive performance, with total sales reaching 1,00,542 units. This reflects a 3.74% growth compared to the 96,916 units sold during the same month in 2023. Several manufacturers witnessed significant growth, while others saw some declines in their sales and market shares.

Also Read: Electric Tractors May Revolutionize Indian Farming

Domestic Tractor Sales Report September 2024 Table - Brand Wise

Manufacturer	Sep '24	Sep '23	% Growth	MS Sep '24	MS Sep '23	MS YoY
M&M Group	43,201	42,034	2.78%	42.97%	43.37%	-0.40%
Tafe Group	17,984	18,244	-1.43%	17.89%	18.82%	-0.94%
Sonalika	14,309	13,732	4.20%	14.23%	14.17%	0.06%
Escorts Kubota	11,985	11,334	5.74%	11.92%	11.69%	0.23%
John Deere	7,004	6,125	14.35%	6.97%	6.32%	0.65%
New Holland	4,503	3,767	19.54%	4.48%	3.89%	0.59%
Preet	436	427	2.11%	0.43%	0.44%	-0.01%
Indo Farm	341	406	-16.01%	0.34%	0.42%	-0.08%
ACE	318	210	51.43%	0.32%	0.22%	0.10%
VST	268	269	-0.37%	0.27%	0.28%	-0.01%
Captain	138	301	-54.15%	0.14%	0.31%	-0.17%
SDF	55	67	-17.91%	0.05%	0.07%	-0.01%
Total	1,00,542	96,916	3.74%	100.00%	100.00%

M&M Group (Mahindra Tractors)

M&M Group, also known as Mahindra Tractors, maintained its leadership position in the market with 43,201 units sold in September 2024. This marked an increase of 2.78% from the 42,034 units sold in September 2023. However, despite the rise in sales, Mahindra's market share decreased slightly, dropping from 43.37% to 42.97%, reflecting a 0.40% reduction year-over-year (YoY).

Also Read: Mahindra Tractor September 2024 Sales Report: 44,256 Units, 3% Growth

Tafe Group

Tafe Group, one of the prominent players in the tractor industry, saw a slight drop in sales during September 2024. The company sold 17,984 units, down from 18,244 units in September 2023, indicating a 1.43% decline. Additionally, Tafe's market share fell from 18.82% to 17.89%, a decrease of 0.94%.

Also Read: TAFE Claims Ownership of Massey Ferguson in India; Files Contempt Case Against AGCO

Sonalika Tractors

Sonalika Tractors had a positive performance in September 2024, with sales rising by 4.20%. The company sold 14,309 units, compared to 13,732 units in September 2023. Their market share also saw a small improvement, increasing from 14.17% to 14.23%, reflecting a stable position in the market.

Also Read: Sonalika Tractors Sets Record with 63,136 Units Sold in FY25

Escorts Kubota

Escorts Kubota continued its upward trajectory in September 2024, selling 11,985 units, a 5.74% increase compared to the 11,334 units sold in September 2023. Their market share also grew slightly, from 11.69% to 11.92%, representing a 0.23% increase.

Also Read: Escorts Kubota September 2024 Sales Report: 12,380 Units, 2.5% Growth

John Deere

John Deere performed notably well in September 2024, with sales rising to 7,004 units, a 14.35% jump from the 6,125 units sold in September 2023. The company’s market share increased by 0.65%, rising from 6.32% to 6.97%, marking a strong presence in the industry.

New Holland

New Holland saw remarkable growth in September 2024, with 4,503 tractors sold, a 19.54% increase from the 3,767 units sold in the same month last year. Their market share also improved, rising from 3.89% in September 2023 to 4.48% in September 2024, reflecting a 0.59% growth.

Preet Tractors

Preet Tractors sold 436 units in September 2024, up slightly from the 427 units sold in September 2023, showing a 2.11% growth. Despite the rise in sales, their market share dropped by 0.01%, standing at 0.43% in September 2024 compared to 0.44% the previous year.